Fragrances (women): rank follows price one-for-one, in both directions

Read bracket by bracket, the staircase is demonstrable at its first step in both directions: mild cuts separate from medium cuts, and mild increases separate from medium increases. The upper steps — medium against deep — overlap on both sides, so the exact shape of the deep end stays an observation. But the direction of travel is not in doubt anywhere on this chart.

That first-step separation matters practically. In most categories of this series, a 10-versus-20-percent decision was statistically a coin toss. Here, the data says the second ten points of discount bought measurably more — and the second ten points of increase cost measurably more.

59 percent of the 2,996 price cuts saw a same-day price move somewhere in the category. Those are excluded as ambiguous, and what remains still runs hot: repricing at 1.08 times baseline after cuts, 1.12 after increases, with a median first answer of one day in both directions.

This is what a permanently contested shelf looks like: prices in this category are not set, they are traded.

For once, the scoring and the evidence agree. The €34.05–€43.90 band holds 47 products, 36 percent of them in the category's top third, and of seven judged recent entrants there, four are winning and three are building — the best entrant record on this shelf. Median reviews of 300 make it contested, not closed.

The neighbouring band up, €43.90–€56.60, tells a similar story at slightly thinner evidence: eight judged entrants, four winning. Below €16, by contrast, the shelf is nearly empty and unproven — cheap is not a strategy here.

The fit set spans €5.75 to €121.31 and splits into budget (€6–26, 68 products), mid (€27–40, 72) and premium (€40–121, 80). The centre of gravity sits at €20.48–€34.05, where 82 of the 480 gap-analysis products live.

145 products entered within the last 24 months — three times the entry volume of most categories in this series — with 21 winning and 6 already gone. That is a 14 percent win rate on a very large denominator: this shelf absorbs newcomers constantly and keeps a few.

35 percent of detected price changes were excluded as disturbed. And the structural note from the men's report applies in mirror image: this set deliberately contains both concentrations, the majority tree for women is Eau de Parfum, and the 2,776 events from products shelved in other trees — mostly Eau de Toilette — were excluded by the category guard. The elasticities on this page are, in effect, Eau-de-Parfum elasticities.

The set started from an Amazon category export of 5,241 products in the women's fragrance path on amazon.de, curated on 19 August 2026 under the frozen rules of this series. In order: 312 foreign types removed — body sprays and lotions, deodorants, shower gels, hair mists, decants; 1,175 products outside the 50–100 ml single-bottle band, with 558 unparsable titles and 478 further doubt cases, including products double-shelved in the men's tree, held on a doubt list rather than guessed at; 206 multipacks and gift sets; 449 outside the €15–120 price frame; 475 below 20 reviews; and 882 above the cap of three products per brand, keeping the review-strongest. That leaves 706 products from 344 brands — the largest set of this series — deliberately including both Eau de Parfum and Eau de Toilette. Category membership comes from Amazon's own tree: 462 of the 706 synced products sit in the majority path, which is Eau de Parfum; 226 sit in other trees — mostly Eau de Toilette — and their 2,776 measured events were excluded from the figures by the category guard, so the elasticities here describe the Eau-de-Parfum majority. Eighteen products return no category path at all; the current guard treats them as conformant — a known limitation I plan to close. The product list and the curation record are available on request for methodological review.